National Archives

Reach car enthusiasts who are buying and selling classic, exotic, and performance vehicles at https://classics.autotrader.com/.

Opportunity highlights include:

Autotrader Classics Homepage – Leaderboard, Medium Rectangle
Autotrader Classics Run of Site – Leaderboard, Medium Rectangle

We can only speak to customers while they’re on our site shopping, but it just takes one strong interaction to change their mind. Reaffirm their decision by targeting your models offsite to the same users you spoke to utilizing retention, or help lead them to the right decision by targeting shoppers who viewed your competitive model set.

The Inventory Search ad placement provides advertising exposure in the highly trafficked search path, where in-market shoppers are searching for specific makes and models.

You can now drive home DMA and model level messaging before the shopper moves into their search results with the 300×250 Search Form ad.

All National Account ad placements accept the Search Result Page Mobile App – iPhone only & Mobile Web

The 300×250 ad size (with all ad slots continuing to support the 320×50), bringing better alignment between the mobile app and mobile web experiences

Dominate the search form with the most prominent message on the page.

Large ad footprint offers more branding and messaging.

Standard IAB size allows you to utilize existing creative with your own tags.

Programmatic inventory is available for purchase within these COX Automotive properties: Autotrader, KBB, and Autotrader specialties

Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory

Standard Private Auction Deals:

Standard Private Auction:

An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
On demand inventory/buying
Non-guaranteed inventory with CPM floor
Inventory is available to buyer after all direct and Preferred Deals
Google/GAM integration
Campaign Management/Trafficking and creative implementation supported on buy side
IAB desktop and mobile
- IAB ad sizes listed on site for both Autotrader and KBB
- Targeting is NOT available

Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.

Inventory prices are realized in real time through auction dynamics with any publishers and advertisers. Price floors are set and advertisers in the exchange have the ability to bid in the Cox Auto bidding environment. Highest Bid wins the impression
Non-guaranteed inventory with CPM floors
Data opportunity on buy-side only

Pricing: CPM Floors

Drive your model further up shopper consideration lists by featuring more relevant content to show car shoppers why they chose your model
Reaffirm shopper confidence in your brand/model

Generate awareness and consideration for your brand as shoppers are nearing the transact stage with accessing listings on the search results page.

Influence and persuade shoppers as they near the endpoint in their shopping journey across Autotrader desktop and mobile devices.