Regional Archives - Page 4 of 6

Audience includes Native IAB and non-IAB templates that serve relevant vehicle based on Consumer Insights data.

Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).

Native IAB templates include: Featured Offers, Headband, Latest Offers, Dynamic Creative – Brand, Dynamic Creative – Shopping Tools Module, Regional Text Link, Tout, Trade-In Calculator, Vehicle Recommendation, Locked Leaderboard

The Regional Text Link is available to Regional/T2 CAMP 360 clients. This is a regionally served text link that sits near the pricing meter.

The regional text link allows internal and external click-outs and it is also positioned adjacent to the price advisor.

Active client insights through a magnified lens on performance key performance indicators (KPIs) for CAMP 360.

Our in-house analytics capabilities allow for visibility to tangible metrics and results driven outcomes. This allows for our partners to have attribution to their advertising campaigns on our leading third-party automotive site.

Audience Extension Display creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.

Use Audience Extensions on

the Facebook platform, including Instagram
YouTube for Audience Extension Video

The ad specs are creative requirements for publishing onto sites by applying data intelligence.

Cox Auto audience targets include:

Intenders
Make & Model
Trade-In
Competitors
Can filter by new, used, and Certified Pre-Owned (CPO) shoppers

Cox Auto audience can also be combined with Facebook targets to include:

Demographics: Age, gender and spoken language

Location: Where the user lives or current location

Connections: Users who like certain pages and their friends

Behaviors: Find customers based on the things they do on and offline

Interests: Choose from hundreds of categories like movies, sports and shopping

The following sizes apply:

Desktop: 300×250, 728×90, 728×1024, 160×600, 300×50, 300×600
Tablet: 160×600, 300×250, 728×90
Mobile: 320×480, 320×420, 480×320, 300×250, 300×50, 320×50

Access to qualified in-market shopper behaviors to target your audience and leverage KBB.com data intelligence based on shopper behaviors

People who begin their search for a new car visit KBB.com first to value their trade-in before beginning their search; OEMs will be able to leverage our data segments to reach those shoppers anywhere – expand reach of in-market audiences beyond KBB.com

Exclusive Retention Onsite

Cox Automotive Marketing Partnership is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.

This is about selling Cox Auto marketing capabilities, not products. Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.

A customizable creative with dynamic elements designed for upper funnel tactics, the Shopping Tools Module (STM) is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its look and feel. This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions. The intent of the template options enable advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.

The Superliner – Shopping Tools Module gives advertisers the opportunity to promote actionable messaging and influence shoppers.

These ad placements are aligned with listings and garner strong consumer engagement. Generate awareness for your vehicle or brand
with the Superliner.

The Featured Offers is a Native IAB template that serves relevant vehicle based on Consumer Insights data.

Campaigns that focus on audience driven inventory on site. Fixed rate with non-guaranteed inventory.

Audience Preferred Deals:

An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
On demand inventory/buying
Non-guaranteed inventory with FIXED CPM
Inventory is available to buyer after all direct and before it becomes auction eligible
Google/GAM integration
Campaign Management/Trafficking and creative implementation supported on buy side
IAB desktop and mobile
Use IAB ad sizes listed on site for both Autotrader and KBB

Audience PDs available:

Segments:

Luxury Bodystyle (60/30 day)
- Luxury Car
- Luxury SUV
- Luxury Used/Certified Pre-Owned (CPO)
- Luxury All
Standard Body Style (60/30 day)
- Car
- Truck
- SUV
- Hybrid/Electric
- Van
- Commercial Van
- Wagon
Owners (60/30 day)
- Owners Car
- Owners Truck
- Owners SUV

Search Path (60/30 day):

Used/Certified Pre-Owned (CPO) Car
Used/Certified Pre-Owned (CPO) Truck
Used/Certified Pre-Owned (CPO) SUV
Used/Certified Pre-Owned (CPO) All

Loyalists:

User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is also searching AT/KBB for that make.
- All makes (60 day)

Defectors:

User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is NOT searching AT/KBB for that make.
- All makes (60 day)