Tier 3 Archives

We can only speak to customers while they’re on our site shopping, but it just takes one strong interaction to change their mind. Reaffirm their decision by targeting your models offsite to the same users you spoke to utilizing retention, or help lead them to the right decision by targeting shoppers who viewed your competitive model set.

The Inventory Search ad placement provides advertising exposure in the highly trafficked search path, where in-market shoppers are searching for specific makes and models.

You can now drive home DMA and model level messaging before the shopper moves into their search results with the 300×250 Search Form ad.

All National Account ad placements accept the Search Result Page Mobile App – iPhone only & Mobile Web

The 300×250 ad size (with all ad slots continuing to support the 320×50), bringing better alignment between the mobile app and mobile web experiences

Programmatic inventory is available for purchase within these COX Automotive properties: Autotrader, KBB, and Autotrader specialties

Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory

Standard Private Auction Deals:

Standard Private Auction:

An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
On demand inventory/buying
Non-guaranteed inventory with CPM floor
Inventory is available to buyer after all direct and Preferred Deals
Google/GAM integration
Campaign Management/Trafficking and creative implementation supported on buy side
IAB desktop and mobile
- IAB ad sizes listed on site for both Autotrader and KBB
- Targeting is NOT available

Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.

Inventory prices are realized in real time through auction dynamics with any publishers and advertisers. Price floors are set and advertisers in the exchange have the ability to bid in the Cox Auto bidding environment. Highest Bid wins the impression
Non-guaranteed inventory with CPM floors
Data opportunity on buy-side only

Pricing: CPM Floors

Audience includes Native IAB and non-IAB templates that serve relevant vehicle based on Consumer Insights data.

Serves relevant vehicle based on Consumer Insights data when ad server shows relevant Cox Automotive Marketing Partnership client is available. When Cox Automotive Marketing Partnership client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).

2022 Ad Solutions portfolio comprises of Audience capabilities.

Advanced TV (ATV) provides advertisers an opportunity to utilize Cox Automotive’s data to target consumers on OTT/CTV and/or Addressable TV and minimize wastage in marketing spend on ATV. We use actual in-market signals from highly engaged consumers on the largest endemic properties to deliver unique, actionable audience segments; hence increasing efficiencies and return on advertising spend. The data we provide and how we provide varies based on how the video content is consumed.

OTT/CTV: Offered as a managed service where Cox Automotive’s team programmatically purchases video ads by targeting consumers using Cox Automotive’s in-market audience.

Addressable TV: Make available CAI Audiences to MVPDs to power campaigns for clients. MVPDs are multichannel video programming distributors – services that provide multiple television channels – such as cable or satellite television services.