Audience Extension Display

Audience Extension Display creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.

Use Audience Extensions on

• the Facebook platform, including Instagram
• YouTube for Audience Extension Video

The ad specs are creative requirements for publishing onto sites by applying data intelligence.

Cox Auto audience targets include:

• Intenders
• Make & Model
• Trade-In
• Competitors
• Can filter by new, used, and Certified Pre-Owned (CPO) shoppers

Cox Auto audience can also be combined with Facebook targets to include:

Demographics: Age, gender and spoken language

Location: Where the user lives or current location

Connections: Users who like certain pages and their friends

Behaviors: Find customers based on the things they do on and offline

Interests: Choose from hundreds of categories like movies, sports and shopping

The following sizes apply:

• Desktop: 300×250, 728×90, 728×1024, 160×600, 300×50, 300×600
• Tablet: 160×600, 300×250, 728×90
• Mobile: 320×480, 320×420, 480×320, 300×250, 300×50, 320×50