CPO Listings Module
January 20, 2023
The CPO Listings Module provides OEMs with a unique marketing opportunity along the Used Car and YMMT pages to promote their Certified Pre-Owned vehicles/program.
When listings are available, the CPO Listings Module presents four models for consideration. The module carousels allowing the user to view more vehicles. A prominent call-to-action button clicks through to the OEM Certified Listings Classified page on KBB.
If listings are not available, a native, custom creative appears that reinforces the brand’s CPO program and calls out three competitive advantages that differentiate the program from competitors. This version also has a button that clicks through to the OEM Certified Listings Classified page on KBB.