Access to qualified in-market shopper behaviors to target your audience and leverage KBB.com data intelligence based on shopper behaviors
People who begin their search for a new car visit KBB.com first to value their trade-in before beginning their search; OEMs will be able to leverage our data segments to reach those shoppers anywhere – expand reach of in-market audiences beyond KBB.com
Audience Extension Display creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.
Use Audience Extensions on
The ad specs are creative requirements for publishing onto sites by applying data intelligence.
Cox Auto audience targets include:
Cox Auto audience can also be combined with Facebook targets to include:
Demographics: Age, gender and spoken language
Location: Where the user lives or current location
Connections: Users who like certain pages and their friends
Behaviors: Find customers based on the things they do on and offline
Interests: Choose from hundreds of categories like movies, sports and shopping
The following sizes apply:
Active client insights through a magnified lens on performance key performance indicators (KPIs) for CAMP 360.
Our in-house analytics capabilities allow for visibility to tangible metrics and results driven outcomes. This allows for our partners to have attribution to their advertising campaigns on our leading third-party automotive site.
The Regional Text Link is available to Regional/T2 CAMP 360 clients. This is a regionally served text link that sits near the pricing meter.
The regional text link allows internal and external click-outs and it is also positioned adjacent to the price advisor.
The Native Locked Mobile ad appears on the new, used and owners path for mobile devices. The ad has the option to click externally to OEM site or internally to KBB.com
More Shopping Tools Module – Custom Compare is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.
This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions. It also features KBB.com’s Expert Rating,* among other useful data points, that are dynamic within the creative. *MSRP or Horsepower may be featured.
The intent of the template options enables advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.
The Latest Offers is a Native IAB template serves relevant vehicle based on Consumer Insights data.
Available only to CAMP 360 partners. This is a content section designed for the OEM to include relevant content about vehicle features, images, and capabilities to supplement KBB page content in more marketing-friendly format.
The Featured Offers is a Native IAB template that serves relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
The 728×90 Leaderboard is part of the IAB standard banner sizes. This ad size works extremely well across site networks and is a popular ad that commands high-visibility on desktops/tablets.
This ad unit is commonly placed above the fold. It is generally a strong performing ad size.
Many KBB ad programs include the Leaderboard.