Personalized Shopper Profiles

January 24, 2023

Personalized Shopper Profiles delivers highly relevant messaging to the right shopper at the right time utilizing our proprietary audience targeting solution. Reach specific shoppers who are Considering or Equally Considering your brand or even users who are Disregarding or Deflecting against your brand or your competitive brands. In addition, reach users who have not yet considering a vehicle and are early in their shopping process with the Undecided profile.

Opportunity Highlights:

  • Influence shoppers actively in the decision-making process in real-time
  • Leverage dynamic creative or create specific ad campaigns
    • Reach specific shoppers who are:
      • Considering
      • Disregarding
      • Equally considering
      • Deflecting
      • Undecided