Programmatic Open Auction
January 24, 2023
Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.
- Inventory prices are realized in real time through auction dynamics with any publishers and advertisers. Price floors are set and advertisers in the exchange have the ability to bid in the Cox Auto bidding environment. Highest Bid wins the impression
- Non-guaranteed inventory with CPM floors
- Data opportunity on buy-side only
Pricing: CPM Floors