Programmatic > Open Auction

January 20, 2023

Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.

  • Price floors are set and advertisers in the exchange have the ability to bid in the Cox Auto bidding environment. Highest Bid wins the impression
  • Non-guaranteed inventory with CPM floors
  • Data opportunity on buy-side only

Leverage multiple tech integrations including: Google AdX, Pubmatic, Amazon, etc.

Pricing: CPM Floors