Programmatic: Preferred Deal

January 24, 2023

Campaigns that focus on audience driven inventory on site. Fixed rate with non-guaranteed inventory.

Audience Preferred Deals:

  • An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
  • On demand inventory/buying
  • Non-guaranteed inventory with FIXED CPM
  • Inventory is available to buyer after all direct and before it becomes auction eligible
  • Google/GAM integration
  • Campaign Management/Trafficking and creative implementation¬†supported on buy side
  • IAB desktop and mobile
  • Use IAB ad sizes listed on site for both Autotrader and KBB

Audience PDs available:

Segments:

  • Luxury Bodystyle (60/30 day)
    • Luxury Car
    • Luxury SUV
    • Luxury Used/Certified Pre-Owned (CPO)
    • Luxury All
  • Standard Body Style (60/30 day)
    • Car
    • Truck
    • SUV
    • Hybrid/Electric
    • Van
    • Commercial Van
    • Wagon
  • Owners (60/30 day)
    • Owners Car
    • Owners Truck
    • Owners SUV

Search Path (60/30 day):

  • Used/Certified Pre-Owned (CPO) Car
  • Used/Certified Pre-Owned (CPO) Truck
  • Used/Certified Pre-Owned (CPO) SUV
  • Used/Certified Pre-Owned (CPO)¬†All

Loyalists:

  • User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is also searching Autotrader/KBB for that make.
    • All makes (60 day)

Defectors:

  • User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is NOT searching Autotrader/KBB for that make.
    • All makes (60 day)