Programmatic: Preferred Deal
January 20, 2023
Campaigns that focus on audience driven inventory on site. Fixed rate with non-guaranteed inventory.
Audience Preferred Deals:
- An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
- On demand inventory/buying
- Non-guaranteed inventory with FIXED CPM
- Inventory is available to buyer after all direct and before it becomes auction eligible
- Google/GAM integration
- Campaign Management/Trafficking and creative implementation supported on buy side
- IAB desktop and mobile
- Use IAB ad sizes listed on site for both Autotrader and KBB
Audience PDs available:
Segments:
- Luxury Bodystyle (60/30 day)
- Luxury Car
- Luxury SUV
- Luxury Used/Certified Pre-Owned (CPO)
- Luxury All
- Standard Body Style (60/30 day)
- Car
- Truck
- SUV
- Hybrid/Electric
- Van
- Commercial Van
- Wagon
- Owners (60/30 day)
- Owners Car
- Owners Truck
- Owners SUV
Search Path (60/30 day):
- Used/Certified Pre-Owned (CPO) Car
- Used/Certified Pre-Owned (CPO) Truck
- Used/Certified Pre-Owned (CPO) SUV
- Used/Certified Pre-Owned (CPO) All
Loyalists:
- User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is also searching AT/KBB for that make.
- All makes (60 day)
Defectors:
- User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is NOT searching AT/KBB for that make.
- All makes (60 day)