Programmatic: Private Auction

January 20, 2023

Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory

Standard Private Auction:

  • An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
  • On demand inventory/buying
  • Non-guaranteed inventory with CPM floor
  • Inventory is available to buyer after all direct and Preferred Deals
  • Google/GAM integration AdX
  • Campaign Management/Trafficking and creative implementationĀ supported on buy side
  • IAB desktop and mobile
    • IAB ad sizes listed on site for both Autotrader and KBB
    • Targeting is NOT available