Programmatic: Private Auction
January 20, 2023
Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory
Standard Private Auction:
- An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
- On demand inventory/buying
- Non-guaranteed inventory with CPM floor
- Inventory is available to buyer after all direct and Preferred Deals
- Google/GAM integration AdX
- Campaign Management/Trafficking and creative implementation supported on buy side
- IAB desktop and mobile
- IAB ad sizes listed on site for both Autotrader and KBB
- Targeting is NOT available