Shopping Tools Module
January 20, 2023
This strong native-looking ad performer is a cross-device opportunity – desktop, tablet, mobile – with sub-segment and model targeting that bundles New Car and Owners.
- Retention ads feature hyperlinks to shopping activities.
- Conquest ads feature competitive advantage (Direct Compare template) or 3 reasons to consider (General Compare template) designed to add the model to consumers’ consideration set.
Ad Serving:
- Templated unit is KBB produced and requires agency images, copy, URLs, and tags
- Hyperlinks click-through to OEM site
- Features advertiser’s model