Shopping Tools Module

January 20, 2023

This strong native-looking ad performer is a cross-device opportunity – desktop, tablet, mobile – with sub-segment and model targeting that bundles New Car and Owners.

  • Retention ads feature hyperlinks to shopping activities.
  • Conquest ads feature competitive advantage (Direct Compare template) or 3 reasons to consider (General Compare template) designed to add the model to consumers’ consideration set.

Ad Serving:

  • Templated unit is KBB produced and requires agency images, copy, URLs, and tags
  • Hyperlinks click-through to OEM site
  • Features advertiser’s model