“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products. Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
Audience includes Native IAB and non-IAB templates that serve relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
The Tout Ad is a Native IAB template serves relevant vehicle based on Consumer Insights data
Drive your model further up shopper consideration lists by featuring more relevant content to show car shoppers why they chose your model
Reaffirm shopper confidence in your brand/model by leveraging the content and data from the Trusted Resource®
Native styling offers a more seamlessly integrated experience for car shoppers
Pull-in quotes from KBB.com’s Editorial review articles, Expert Ratings, and our Awards & Accolades
“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products. Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
Third Party serve or option to use a CAMP Template: Shopping Tools, Featured Deals, Schedule a Test Drive, Dynamic Incentives
Active client insights through a magnified lens on performance key performance indicators (KPIs) for CAMP 360.
Our in-house analytics capabilities allow for visibility to tangible metrics and results driven outcomes. This allows for our partners to have attribution to their advertising campaigns on our leading third-party automotive site.
The Regional Text Link is available to Regional/T2 CAMP 360 clients. This is a regionally served text link that sits near the pricing meter.
The regional text link allows internal and external click-outs and it is also positioned adjacent to the price advisor.
The Native Locked Mobile ad appears on the new, used and owners path for mobile devices. The ad has the option to click externally to OEM site or internally to KBB.com