More Shopping Tools Module – Custom Compare is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.
This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions. It also features KBB.com’s Expert Rating,* among other useful data points, that are dynamic within the creative. *MSRP or Horsepower may be featured.
The intent of the template options enables advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.
The Latest Offers is a Native IAB template serves relevant vehicle based on Consumer Insights data.
Available only to CAMP 360 partners. This is a content section designed for the OEM to include relevant content about vehicle features, images, and capabilities to supplement KBB page content in more marketing-friendly format.
The 728×90 Leaderboard is part of the IAB standard banner sizes. This ad size works extremely well across site networks and is a popular ad that commands high-visibility on desktops/tablets.
This ad unit is commonly placed above the fold. It is generally a strong performing ad size.
Many KBB ad programs include the Leaderboard.
Advanced TV (ATV) provides advertisers an opportunity to utilize Cox Automotive’s data to target consumers on OTT/CTV and/or Addressable TV and minimize wastage in marketing spend on ATV. We use actual in-market signals from highly engaged consumers on the largest endemic properties to deliver unique, actionable audience segments; hence increasing efficiencies and return on advertising spend. The data we provide and how we provide varies based on how the video content is consumed.
OTT/CTV: Offered as a managed service where Cox Automotive’s team programmatically purchases video ads by targeting consumers using Cox Automotive’s in-market audience.
Addressable TV: Make available CAI Audiences to MVPDs to power campaigns for clients. MVPDs are multichannel video programming distributors – services that provide multiple television channels – such as cable or satellite television services.
The CPO Listings Module provides OEMs with a unique marketing opportunity along the Used Car and YMMT pages to promote their Certified Pre-Owned vehicles/program.
When listings are available, the CPO Listings Module presents four models for consideration. The module carousels allowing the user to view more vehicles. A prominent call-to-action button clicks through to the OEM Certified Listings Classified page on KBB.
If listings are not available, a native, custom creative appears that reinforces the brand’s CPO program and calls out three competitive advantages that differentiate the program from competitors. This version also has a button that clicks through to the OEM Certified Listings Classified page on KBB.
The Superliner-Standard is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers. These ad placements are aligned with listings and garner the strong consumer engagement. Generate awareness for your vehicle or brand with the Superliner
Campaigns that focus on audience driven inventory on site. Fixed rate with non-guaranteed inventory.
Audience Preferred Deals:
An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
On demand inventory/buying
Non-guaranteed inventory with FIXED CPM
Inventory is available to buyer after all direct and before it becomes auction eligible
Google/GAM integration
Campaign Management/Trafficking and creative implementation supported on buy side
IAB desktop and mobile
Use IAB ad sizes listed on site for both Autotrader and KBB
Audience PDs available:
Segments:
Luxury Bodystyle (60/30 day)
Luxury Car
Luxury SUV
Luxury Used/Certified Pre-Owned (CPO)
Luxury All
Standard Body Style (60/30 day)
Car
Truck
SUV
Hybrid/Electric
Van
Commercial Van
Wagon
Owners (60/30 day)
Owners Car
Owners Truck
Owners SUV
Search Path (60/30 day):
Used/Certified Pre-Owned (CPO) Car
Used/Certified Pre-Owned (CPO) Truck
Used/Certified Pre-Owned (CPO) SUV
Used/Certified Pre-Owned (CPO) All
Loyalists:
User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is also searching AT/KBB for that make.
All makes (60 day)
Defectors:
User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is NOT searching AT/KBB for that make.
All makes (60 day)
The Featured Offers is a Native IAB template that serves relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
A customizable creative with dynamic elements designed for upper funnel tactics, the Shopping Tools Module (STM) is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its look and feel. This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions. The intent of the template options enable advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.