Consumer Journey Report Cars.com 2014
January 18, 2023
Cars.com Insights: Brands that successfully align themselves with the way consumers are shopping, as opposed to the traditional funnel, stand well positioned to drive deeper consideration, floor traffic and sales.
Over the course of three months (research conducted March – May 2013), Conifer conducted an in-depth ethnographic study to detail
the car shopping journey from start to finish. Conifer employed a variety of methods, including:
Dealership Observation + Intercepts
Participant Self-Documentation
Ethnographic Interviews + Tag Alongs
Co-design Sessions With Participants