Car Buyer Journey KBB External Slides 2016
January 18, 2023
The 2016 Car Buyer Journey Study, commissioned by Cox Automotive in partnership with IHS Automotive, is intended to provide annual industry insights pertaining to how consumers shop, research, and make purchase decisions for new and used vehicles. The 2016 Car Buyer Journey Study was conducted among a random representative sample of online/offline car buyers. A total of 2,131 recent car buyers/leasers completed the survey in October 2015.