BrandWatch: BMW Q4 2014
January 18, 2023
BrandWatch is KBB.com Strategic Insight team’s longest running tracker that provides an overview of automotive brand performance, Brand Snapshots. This report is now retired, the last quarterly update is for Q3 2015. The OEM Sales lead is listed as the contact for the brand and all references are cited. BrandWatch Topline highlights year-over-year brand trends, top vehicles, notable shifts in consideration, and provides factors of importance ratings. Areas of focus include: Brand consideration, Segment consideration, Factors of importance, Top 10 lists.