Cars Online Generation Connected 2014

Capgemini’s Cars Online 2014 study presents the headline findings from our annual automotive consumer research. The survey data gives rise to important insights about consumers’ expectations and desires—insights you can adapt and apply to achieve better business outcomes.

Generation Connected is about:
INFORMATION
1) The Internet turns shopping into an anywhere, anytime activity
2) Social media matters
CHOICES
3) Interest in buying a car online is increasing (but with conditions)
4) Shoppers want flexibility in buying options
5) The idea of not owning a car remains attractive among consumers
COMMUNICATION
6) Familiarity breeds desire for connected cars
7) Generation Connected has a big appetite for contact – throughout the lifecycle