Chevy Malibu & Cruze Accelerator Recap 2016

January 18, 2023

Accelerator program drove a significant amount of shoppers to

Homepage placements accounted for 25% of the shoppers driven to

The rest of the campaign’s placements accounted for 75% of the clicks to

Mobile delivered over 79K ad activities, and the campaign overall delivered over 334k activities

Creative execution mentions:
1) New de-fogger reveal placement is highly engaging
2) New Car Tablet Experience generated large increases in shopping behavior and interactivity
3) Showroom placement allowed users to engage with new styling
4) Profile view allowed users to interact with new wheels
5) On the Homepage, shoppers were attracted to the price point