McKinsey & Co.: Competing for the Connected Customer
January 18, 2023
Competing for the connected customer – perspectives on the opportunities created by car connectivity and automation
Executive summary
Competing for the connected customer – perspectives on the opportunities created by car connectivity and automation
The purpose of this report is to offer a perspective on the value that is going to be enabled by increasing in-car connectivity and automation. Based on extensive consumer and executive surveys across three geographies (Asia, Europe, and North America), we outline the impact of connectivity and automation on the automotive industry, and discuss potential strategies for automotive industry incumbents and newcomers alike.