Ford – Own The Segment Results (Dec 2014)
January 18, 2023
Ford/Lincoln Own The Segment
KBB Traffic: Ford has maintained a strong position against key competitors with 20% of all KBB traffic – Slide 3
Own The Segment traffic to Ford Models has jumped 75% since KBBs Homepage redesign – Slide 6
Ford’s New Car Hub activities jumped 3% month-over-month with Incentives (+12% MoM), Ratings (+8% MoM) and (+7% MoM) seeing the highest month-over-month gains – Slide 10
Lincoln’s New Car Hub activities increased by 8% MoM with Photos Viewed (+125% MoM), Cost-To-Own (+67% MoM) and Pricing (+14% MoM) – Slide 13