J.D. Power 2014 New Autoshopper Study KBB.com External-Slides
January 18, 2023
Example slide headlines:
Nearly 4 in 10 KBB.com Shoppers are open to purchasing used
85% of KBB.com Shoppers are primarily interested in purchasing new
6 in 10 KBB.com Visitors are open to purchasing different makes during their research
KBB.com is the most visited third-party site among online auto shoppers
Pricing and Vehicle Research Tools were the most useful content to shoppers who favor KBB.com