KBB TV: ROKU Launch Findings 2016
January 18, 2023
We surveyed consumers about streaming content and the evaluated their reaction to a video on the KBB streaming channel.
Survey Dates: February 11th – 18th, 2016 (n=119)
Chat Dates: February 25th (n=10)
It’s recommended to launch the KBB channel beyond
Roku, as most consumers do not own one, and would
A large proportion of consumers stream content to not purchase one in order to watch the channel.