Lincoln MKC Accelerator 2014
January 18, 2023
Homepage execution was successful in driving over 11K engagements on the expanded module resulting in a 391% engagement rate (Slide 4)
Lincoln MKC gained 34% in competitive share on New Car Hub page views during homepage takeover
New Car Homepage ad clicks and sidekick engagements performed at least 2.5 times higher than benchmark
Media Blitz placements delivered performed 54% above run of site benchmark while delivering over 10K visitors to Lincoln.com
Lincoln MKC retention ad performance jumped 15% while featuring the integrated wallpaper
MKC’s mobile placements delivered over 13 million impressions creating brand awareness while performing over 4 times higher than desktop placements (0.48% CTR)