The 2016 Car Buyer Journey Study, commissioned by Cox Automotive in partnership with IHS Automotive, is intended to provide annual industry insights pertaining to how consumers shop, research, and make purchase decisions for new and used vehicles. The 2016 Car Buyer Journey Study was conducted among a random representative sample of online/offline car buyers. A total of 2,131 recent car buyers/leasers completed the survey in October 2015.
comScore is a leading cross-platform measurement company that precisely measures audiences, brands, and consumer behavior everywhere
comScore is a leading cross-platform measurements company that precisely measures audiences, brands, and customer behavior everywhere
Gauge consumer awareness of the diesel emission standards issue from September 2015
Understand consumers reactions towards the issue and Volkswagen AG
Identify the impact the issue has on current and potential owners of Volkswagen vehicles
See if the actions taken by Volkswagen so far are sufficient among consumers
comScore is a leading cross-platform measurement company that precisely measures audiences, brands, and consumer behavior everywhere
Source: Perspective Lippincott