Disruptions getting a lot of attention: urbanization, gen z/millennials, sharing economy
Implications & Considerations: industry implications, dealer/OEM considerations, COX Automotive considerations.
Disruptions getting a lot of attention: urbanization, gen z/millennials, sharing economy
Implications & Considerations: industry implications, dealer/OEM considerations, COX Automotive considerations.
Executive Summary topics:
1) Connectivity and digitization is sky rocketing
2) The countdown for disruption has already started
3) The center of gravity of the customer relationship will shift
4) Business models will be circling in different orbits
5) Data is the fuel that informational engineering ignites
6) The race to the planet of data has not been decided
NADA Conference Update COX Automotive
Media topics include: Cars.com, CarGurus, TrueCar, eBay Motors
Software topics include: Pearl Technology, NCC (National Credit Center), and AutoAlert and DealerFX
NADA Conference Update COX Automotive
Media topic insights include: Edmunds.com, Black Book, CarFax, and DRIVIN
Software topic insights include: CDK Global, DealersLink
Observed Trends: Sourcing Solutions, vendors of note are:
1) Consumer-to-Dealer (Trade-In) Cars.com, Edmunds.com, Carphoria, eAutoAppraise, Auction Simplified “Broadcast Appraisal”
2) Dealer-to-Dealer (trade Networks): Auction Simplified, DealerCue, and Dealer Market Exchange
Media topics include insights on: eBay Motors, CarFax, Proactive Dealer Solution
Software topics include insights on: DealeSocket, ELEAD, AutoLoop/Infomedia
Observed trends: digital retailing (DR) and Analytics
Digital touchpoints on an individual’s (Stacy) car shopping journey.
71% of Stacy’s digital interactions occurred on mobile.
Displays her search keywords framed within moments: which car is best, is it right for me, can I afford it, where should I buy it, am I getting a deal – see what the results are for an individual’s (Stacy) car shopping journey.
1) Global Internet Trends
2) Global Macro Trends
3) Advertising / Commerce + Brand Trends
4) Re-Imagining Communication – Video / Image / Messaging
5) Re-Imagining Human-Computer Interfaces – Voice / Transportation
6) China = Internet Leader on Many Metrics
(Provided by Hillhouse Capital)
7) Public / Private Company Data
8) Data as a Platform / Data Privacy
This StatPack includes updated eMarketer forecasts and third-party data for two key areas: U.S. Social Network Usage and U.S. Social Network Ad Spending
Topics include:
1) Total Social Network Usage and User Demographics
2) Facebook/Twitter/Instagram/Snapchat/Pinterest/Tumblr Usage
3) U.S. Social Network Ad Spending
4) Facebook/Twitter/Instagram/LinkedIn Ad Revenues
Learn how technology is transforming auto ownership & purchasing.
We surveyed consumers about streaming content and the evaluated their reaction to a video on the KBB streaming channel.
Survey Dates: February 11th – 18th, 2016 (n=119)
Chat Dates: February 25th (n=10)
It’s recommended to launch the KBB channel beyond
Roku, as most consumers do not own one, and would
A large proportion of consumers stream content to not purchase one in order to watch the channel.