Ford Accelerators (2016)
Strategies:
a) Multi-model campaigns help drive awareness and gain competitive share at the brand level.
b) Position F150 based on capabilities as a potential target for people considering the midsize truck segment.
Ford Accelerators (2016)
Strategies:
a) Multi-model campaigns help drive awareness and gain competitive share at the brand level.
b) Position F150 based on capabilities as a potential target for people considering the midsize truck segment.
Gen Z teens are digital natives, but place high value on face-to-face interactions
Advertisements and social media are more influential over Gen Z’s decisions
Time frame: Jan. 13 through Jan. 19, 2016
Insights include: purchase time frame, cross-shopping/reverse cross-shopping, loyalty comparisons, defection trends, page view consumption by brand
Teaching Pitch Choreography
This Used Car Market Report includes forward-looking statements about the industry and the economy which are based on current expectations, assumptions, and information presently available to Cox Automotive. As with any projection or forecast, forward-looking statements are inherently susceptible to uncertainty and changes in circumstances. Actual results for future periods may vary materially
from those expressed or implied in this report. The information in this report may not be accurate or complete, and is provided solely as a reference for the matters addressed in this report. Cox Automotive disclaims any liability for the use of the information in this report.