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This research provides knowledge to Nissan key competition, popular vehicle segments, and shopping behaviors on KBB.com.

Cadillac Market Insights 2016 covers these topics: Redefining Luxury: What A Recent KBB.com Study Revealed, Where is Cadillac in the Market Place Today?, Showcasing Cadillac on KBB.com

Accelerator program drove a significant amount of shoppers to Chevy.com

Homepage placements accounted for 25% of the shoppers driven to Chevy.com

The rest of the campaign’s placements accounted for 75% of the clicks to Chevy.com

Mobile delivered over 79K ad activities, and the campaign overall delivered over 334k activities

Creative execution mentions:
1) New de-fogger reveal placement is highly engaging
2) New Car Tablet Experience generated large increases in shopping behavior and interactivity
3) Showroom placement allowed users to engage with new styling
4) Profile view allowed users to interact with new wheels
5) On the Homepage, shoppers were attracted to the price point

Chevrolet Market Review: prepared for Agency 720 and updated for CDK Global

Provides a state of the market, KBB.com site trends and segment traffic trends