The Car-Buying Process: One Consumer’s 900+ Digital Interactions 2016
January 18, 2023
Digital touchpoints on an individual’s (Stacy) car shopping journey.
71% of Stacy’s digital interactions occurred on mobile.
Displays her search keywords framed within moments: which car is best, is it right for me, can I afford it, where should I buy it, am I getting a deal – see what the results are for an individual’s (Stacy) car shopping journey.