Toyota Highlander Accelerator and Hub Recap 2014
January 18, 2023
Toyota Highlander Accelerator Key Takeaways:
Higher Engagement Rate on Highlander Accelerator (0.70%) than Benchmark (0.56%)
Strong video engagement; 65% Completed Video plays
Strong CTR on Mobile Compare & Consider Entry (CTR = 0.37%) and Landing Page (CTR = 2.00%)
Campaign increased top-of-mind awareness for Toyota Highlander
Highlander lifted mid-size utility vehicle traffic 3pts higher during the campaign period, compared to the pre-Accelerator period
Highlander share of traffic increased amongst all Toyota hub models and its competitive set
Based on cross-shopping, Highlander redesign has helped better define the competitive set in the eyes of the consumer