Why Personalization Is Key for Content Marketing

Behavioral data and consumer insights help drive a more customized approach

Approaches to personalized marketing at their company according to senior marketers in the U.S. and Western Europe.

• Use data extracted from loyalty and customer value programs to create relevant personalized offers 69%
• Use behavior-based data to develop the right content based on insights and emotions 97%
• Use customer data to create individualized content and offers on a channel-specific basis 64%
• Integrate customer data to create individualized content and offers by demographics 61%
• Use customer data to create targeted content and offers by demographics 52%
• Use demographic categories to create at least some level of personalization for unidentified prospected customers 37%