Access to qualified in-market shopper behaviors to target your audience and leverage KBB.com data intelligence based on shopper behaviors
People who begin their search for a new car visit KBB.com first to value their trade-in before beginning their search; OEMs will be able to leverage our data segments to reach those shoppers anywhere – expand reach of in-market audiences beyond KBB.com
The Regional Text Link is available to Regional/T2 CAMP 360 clients. This is a regionally served text link that sits near the pricing meter.
The regional text link allows internal and external click-outs and it is also positioned adjacent to the price advisor.
The Featured Offers is a Native IAB template that serves relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
A customizable creative with dynamic elements designed for upper funnel tactics, the Shopping Tools Module (STM) is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its look and feel. This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions. The intent of the template options enable advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.
The Superliner – Shopping Tools Module gives advertisers the opportunity to promote actionable messaging and influence shoppers.
These ad placements are aligned with listings and garner strong consumer engagement. Generate awareness for your vehicle or brand
with the Superliner.
Campaigns that focus on audience driven inventory on site. Fixed rate with non-guaranteed inventory.
Audience Preferred Deals:
Audience PDs available:
Segments:
Search Path (60/30 day):
Loyalists:
Defectors:
The Superliner-Standard is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers. These ad placements are aligned with listings and garner the strong consumer engagement. Generate awareness for your vehicle or brand with the Superliner
The CPO Listings Module provides OEMs with a unique marketing opportunity along the Used Car and YMMT pages to promote their Certified Pre-Owned vehicles/program.
When listings are available, the CPO Listings Module presents four models for consideration. The module carousels allowing the user to view more vehicles. A prominent call-to-action button clicks through to the OEM Certified Listings Classified page on KBB.
If listings are not available, a native, custom creative appears that reinforces the brand’s CPO program and calls out three competitive advantages that differentiate the program from competitors. This version also has a button that clicks through to the OEM Certified Listings Classified page on KBB.
Advanced TV (ATV) provides advertisers an opportunity to utilize Cox Automotive’s data to target consumers on OTT/CTV and/or Addressable TV and minimize wastage in marketing spend on ATV. We use actual in-market signals from highly engaged consumers on the largest endemic properties to deliver unique, actionable audience segments; hence increasing efficiencies and return on advertising spend. The data we provide and how we provide varies based on how the video content is consumed.
OTT/CTV: Offered as a managed service where Cox Automotive’s team programmatically purchases video ads by targeting consumers using Cox Automotive’s in-market audience.
Addressable TV: Make available CAI Audiences to MVPDs to power campaigns for clients. MVPDs are multichannel video programming distributors – services that provide multiple television channels – such as cable or satellite television services.
This strong native-looking ad performer is a cross-device opportunity – desktop, tablet, mobile – with sub-segment and model targeting that bundles New Car and Owners.
Ad Serving: