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The Featured Offers is a Native IAB template that serves relevant vehicle based on Consumer Insights data.

Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).

728×90 (desktop/tablet), 300×250 (desktop/tablet).

Platform is desktop/tablet.

Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory

Standard Private Auction:

An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
On demand inventory/buying
Non-guaranteed inventory with CPM floor
Inventory is available to buyer after all direct and Preferred Deals
Google/GAM integration AdX
Campaign Management/Trafficking and creative implementation supported on buy side
IAB desktop and mobile
- IAB ad sizes listed on site for both Autotrader and KBB
- Targeting is NOT available

Programmatic Benefits include

Leverage automation to execute the media buying process in real time
COX Automotive has integrations with multiple ad tech partners
Clients have flexibility to select from multiple programmatic strategies

Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.

Price floors are set and advertisers in the exchange have the ability to bid in the Cox Auto bidding environment. Highest Bid wins the impression
Non-guaranteed inventory with CPM floors
Data opportunity on buy-side only

Leverage multiple tech integrations including: Google AdX, Pubmatic, Amazon, etc.

Pricing: CPM Floors

Run Of: Site, Make, Owners, Used, Español, Mobile, Mobile Awareness

The IAB (728×90, 300×250) and/or MMA (300×50) ads serve across the site, wherever impressions are available, up to impression goal

Clicks-through to OEM site

Impressions are non-guaranteed, subject to price competition

The IAB ads serve across the site, wherever impressions are available. Impressions are non-guaranteed, subject to price competition.

Grow awareness and consideration across KBB cycle paths
Connect with KBB’s quality in-market audience cost-efficiently
Choose your audience for greater relevance to your campaign message
- Run of Cycle All (Motorcycle, Snowmobile, Personal Watercraft)
- Run of Motorcycle
- Run of Personal Watercraft
- Run of Snowmobile
Flexible options allow for increased impressions during key weeks or months and/or sustaining support

Programmatic and Audience Targeting are advertising options available to our Local Reseller/Tier 3 clients.

Programmatic provides the opportunity to scale connections with audiences, message cross-platform, purchase inventory in real-time, and offers easy access to campaign performance measurement. https://b2b.kbb.com/oem/ad-solution/programmatic/

People who begin their search for a new car visit KBB first to value their trade-in before beginning their search; OEMs will be able to leverage our data segments to reach those shoppers anywhere

Leverage data from the industry’s leading third party auto shopping site to expand reach of in-market audiences beyond KBB

Available to CAMP 360 partners only. Upload lifestyle vehicle images or video content to the merchandised media gallery.