Reach car enthusiasts who are buying and selling classic, exotic, and performance vehicles at https://classics.autotrader.com/.

Opportunity highlights include:

We can only speak to customers while they’re on our site shopping, but it just takes one strong interaction to change their mind. Reaffirm their decision by targeting your models offsite to the same users you spoke to utilizing retention, or help lead them to the right decision by targeting shoppers who viewed your competitive model set.

The Inventory Search ad placement provides advertising exposure in the highly trafficked search path, where in-market shoppers are searching for specific makes and models.

You can now drive home DMA and model level messaging before the shopper moves into their search results with the 300×250 Search Form ad.

All National Account ad placements accept the Search Result Page Mobile App – iPhone only & Mobile Web

Dominate the search form with the most prominent message on the page.

Large ad footprint offers more branding and messaging.

Standard IAB size allows you to utilize existing creative with your own tags.

Programmatic inventory is available for purchase within these COX Automotive properties: Autotrader, KBB, and Autotrader specialties

Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory

Standard Private Auction Deals:

Standard Private Auction:

Generate awareness and consideration for your brand as shoppers are nearing the transact stage with accessing listings on the search results page.

Influence and persuade shoppers as they near the endpoint in their shopping journey across Autotrader desktop and mobile devices.

Audience includes Native IAB and non-IAB templates that serve relevant vehicle based on Consumer Insights data.

Serves relevant vehicle based on Consumer Insights data when ad server shows relevant Cox Automotive Marketing Partnership client is available. When Cox Automotive Marketing Partnership client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).