Reach car enthusiasts who are buying and selling classic, exotic, and performance vehicles at https://classics.autotrader.com/.
Opportunity highlights include:
We can only speak to customers while they’re on our site shopping, but it just takes one strong interaction to change their mind. Reaffirm their decision by targeting your models offsite to the same users you spoke to utilizing retention, or help lead them to the right decision by targeting shoppers who viewed your competitive model set.
Programmatic inventory is available for purchase within these COX Automotive properties: Autotrader, KBB, and Autotrader specialties
Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory
Standard Private Auction Deals:
Standard Private Auction:
2022 Ad Solutions portfolio comprises of Audience capabilities.
Personalized Shopper Profiles delivers highly relevant messaging to the right shopper at the right time utilizing our proprietary audience targeting solution. Reach specific shoppers who are Considering or Equally Considering your brand or even users who are Disregarding or Deflecting against your brand or your competitive brands. In addition, reach users who have not yet considering a vehicle and are early in their shopping process with the Undecided profile.
Opportunity Highlights:
Campaigns that focus on audience driven inventory on site. Fixed rate with non-guaranteed inventory.
Audience Preferred Deals:
Audience PDs available:
Segments:
Search Path (60/30 day):
Loyalists:
Defectors:
Audience Onsite Cox Automotive Consumer Insights Platform
Audience Extension Display creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.
Use Audience Extensions on
The ad specs are creative requirements for publishing onto sites by applying data intelligence.
Cox Auto audience targets include:
Cox Auto audience can also be combined with Facebook targets to include:
Demographics: Age, gender and spoken language
Location: Where the user lives or current location
Connections: Users who like certain pages and their friends
Behaviors: Find customers based on the things they do on and offline
Interests: Choose from hundreds of categories like movies, sports and shopping
The following sizes apply:
The Native Locked Mobile ad appears on the new, used and owners path for mobile devices. The ad has the option to click externally to OEM site or internally to KBB.com