We can only speak to customers while they’re on our site shopping, but it just takes one strong interaction to change their mind. Reaffirm their decision by targeting your models offsite to the same users you spoke to utilizing retention, or help lead them to the right decision by targeting shoppers who viewed your competitive model set.
Dominate the search form with the most prominent message on the page.
Large ad footprint offers more branding and messaging.
Standard IAB size allows you to utilize existing creative with your own tags.
Generate awareness and consideration for your brand as shoppers are nearing the transact stage with accessing listings on the search results page.
Influence and persuade shoppers as they near the endpoint in their shopping journey across Autotrader desktop and mobile devices.
Audience includes Native IAB and non-IAB templates that serve relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant Cox Automotive Marketing Partnership client is available. When Cox Automotive Marketing Partnership client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
2022 Ad Solutions portfolio comprises of Audience capabilities.
The Superliner – Shopping Tools Module is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers. Drive awareness and consideration of brand’s top crossed shopped models while consumers are actively shopping/researching within Autotrader’s Search Results Pages and Year Make Model/Year Make Model Trim pages.
Allows advertisers to showcase multiple models within an adaptive/responsive native ad format. Internal and external click-through URLS allow users to continue shopping on Autotrader.com or drive to OEM.com for further research.
Key Performance Indicators include Click-through rates and resulting Autotrader shopping activities.
Ad Serving: First Party creative
Custom landing page created by Cox Automotive featuring content to educate and inform shoppers about your Certified Pre-Owned (CPO) program.
Merchandise elements on the page include:
CPO Learning Centers should only be included if Promoted Content is included in client’s CAMP 360 program as well, as most traffic to the page will come from Promoted Content.
Campaigns that focus on audience driven inventory on site. Fixed rate with non-guaranteed inventory.
Audience Preferred Deals:
Audience PDs available:
Segments:
Search Path (60/30 day):
Loyalists:
Defectors: