Simplified Native – Shopping Links is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel. The user’s natural inclination are emphasized for enabling research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions.
The intent of the template options enable advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.
The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Car Values, Car Prices and Car Research Landing Pages. The ad unit remains in a persistent location directly below the site’s primary navigation. It appears full size on page load and remains expanded. The large canvas commands full attention while captivating and engaging the consumer with your brand message and reaffirm shopper confidence in your brand/model by leveraging the content from KBB.com Editors.
Audience includes Native IAB and non-IAB templates that serve relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
Native IAB templates include: Featured Offers, Headband, Latest Offers, Dynamic Creative – Brand, Dynamic Creative – Shopping Tools Module, Regional Text Link, Tout, Trade-In Calculator, Vehicle Recommendation, Locked Leaderboard
- Enhanced product page experience
- Retention exclusivity for all participating models
- CAMP partners have exclusivity of all units, blocking competitors from appearing on product pages
Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging
- IAB Templates: Featured Offers, Latest Offers, Headband, Shopping Tools Module, Tout Ad, Trade-In Calculator
- Promoted Content and Editorial also includes: Owner Loyalty Promoted Content and CPO Learning Center
- Target audiences based on shopping activity
- Native ads across Facebook and other sites call attention to your model articles on Cox Auto sites
- Ads appear from Cox Auto handles and maintain distinctive brand voice
- Exclusive ownership of display banners on landing page
Audience Extension Display creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.
Use Audience Extensions on
The ad specs are creative requirements for publishing onto sites by applying data intelligence.
Cox Auto audience targets include:
- Make & Model
- Can filter by new, used, and Certified Pre-Owned (CPO) shoppers
Cox Auto audience can also be combined with Facebook targets to include:
Demographics: Age, gender and spoken language
Location: Where the user lives or current location
Connections: Users who like certain pages and their friends
Behaviors: Find customers based on the things they do on and offline
Interests: Choose from hundreds of categories like movies, sports and shopping
The following sizes apply:
- Desktop: 300×250, 728×90, 728×1024, 160×600, 300×50, 300×600
- Tablet: 160×600, 300×250, 728×90
- Mobile: 320×480, 320×420, 480×320, 300×250, 300×50, 320×50
Active client insights through a magnified lens on performance key performance indicators (KPIs) for CAMP 360.
Our in-house analytics capabilities allow for visibility to tangible metrics and results driven outcomes. This allows for our partners to have attribution to their advertising campaigns on our leading third-party automotive site.
Advanced TV (ATV) provides advertisers an opportunity to utilize Cox Automotive’s data to target consumers on OTT/CTV and/or Addressable TV and minimize wastage in marketing spend on ATV. We use actual in-market signals from highly engaged consumers on the largest endemic properties to deliver unique, actionable audience segments; hence increasing efficiencies and return on advertising spend. The data we provide and how we provide varies based on how the video content is consumed.
OTT/CTV: Offered as a managed service where Cox Automotive’s team programmatically purchases video ads by targeting consumers using Cox Automotive’s in-market audience.
Addressable TV: Make available CAI Audiences to MVPDs to power campaigns for clients. MVPDs are multichannel video programming distributors – services that provide multiple television channels – such as cable or satellite television services.
Campaigns that focus on audience driven inventory on site. Fixed rate with non-guaranteed inventory.
Audience Preferred Deals:
- An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
- On demand inventory/buying
- Non-guaranteed inventory with FIXED CPM
- Inventory is available to buyer after all direct and before it becomes auction eligible
- Google/GAM integration
- Campaign Management/Trafficking and creative implementation supported on buy side
- IAB desktop and mobile
- Use IAB ad sizes listed on site for both Autotrader and KBB
Audience PDs available:
- Luxury Bodystyle (60/30 day)
- Luxury Car
- Luxury SUV
- Luxury Used/Certified Pre-Owned (CPO)
- Luxury All
- Standard Body Style (60/30 day)
- Commercial Van
- Owners (60/30 day)
- Owners Car
- Owners Truck
- Owners SUV
Search Path (60/30 day):
- Used/Certified Pre-Owned (CPO) Car
- Used/Certified Pre-Owned (CPO) Truck
- Used/Certified Pre-Owned (CPO) SUV
- Used/Certified Pre-Owned (CPO) All
- User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is also searching AT/KBB for that make.
- User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is NOT searching AT/KBB for that make.