Exclusive Retention Onsite
“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products. Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
HIGHLIGHTS
- Enhanced product page experience
- Retention exclusivity for all participating models
- CAMP partners have exclusivity of all units, blocking competitors from appearing on product pages
OVERVIEW
Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging
- IAB Templates: Featured Offers, Latest Offers, Headband, Shopping Tools Module, Tout Ad, Trade-In Calculator
- Promoted Content and Editorial also includes: Owner Loyalty Promoted Content and CPO Learning Center
PRODUCT ELEMENTS
- Target audiences based on shopping activity
- Native ads across Facebook and other sites call attention to your model articles on Cox Auto sites
- Ads appear from Cox Auto handles and maintain distinctive brand voice
- Exclusive ownership of display banners on landing page
The Native Locked Mobile ad appears on the new, used and owners path for mobile devices. The ad has the option to click externally to OEM site or internally to KBB.com
Available only to CAMP 360 partners. This is a content section designed for the OEM to include relevant content about vehicle features, images, and capabilities to supplement KBB page content in more marketing-friendly format.