The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Car Values, Car Prices and Car Research Landing Pages. The ad unit remains in a persistent location directly below the site’s primary navigation. It appears full size on page load and remains expanded. The large canvas commands full attention while captivating and engaging the consumer with your brand message and reaffirm shopper confidence in your brand/model by leveraging the content from KBB.com Editors.
The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Car Values, Car Prices and Car Research Landing Pages. The ad unit remains in a persistent location directly below the site’s primary navigation. It appears full size on page load and remains expanded. The large canvas commands full attention while captivating and engaging the consumer with your brand message.
KBB Mobile puts your brand in the hands of millions of on-the-go in-market car shoppers.
Through our innovative suite of mobile ad products, your brand can target a rapidly growing, unique audience of car shoppers with timely, relevant, optimized messages – engaging buyers at their most critical decision points.
Options include run of mobile as well as refined category targeting.
Advertisers also have the opportunity to upgrade to the larger 300 x 250 Medium Rectangle (MREC) for even greater impact.
The Tout Ad is a Native IAB template serves relevant vehicle based on Consumer Insights data
Audience Onsite Cox Automotive Consumer Insights Platform
Audience includes Native IAB and non-IAB templates that serve relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
Native IAB templates include: Featured Offers, Headband, Latest Offers, Dynamic Creative – Brand, Dynamic Creative – Shopping Tools Module, Regional Text Link, Tout, Trade-In Calculator, Vehicle Recommendation, Locked Leaderboard
Audience Extension Display creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.
Use Audience Extensions on
The ad specs are creative requirements for publishing onto sites by applying data intelligence.
Cox Auto audience targets include:
- Make & Model
- Can filter by new, used, and Certified Pre-Owned (CPO) shoppers
Cox Auto audience can also be combined with Facebook targets to include:
Demographics: Age, gender and spoken language
Location: Where the user lives or current location
Connections: Users who like certain pages and their friends
Behaviors: Find customers based on the things they do on and offline
Interests: Choose from hundreds of categories like movies, sports and shopping
The following sizes apply:
- Desktop: 300×250, 728×90, 728×1024, 160×600, 300×50, 300×600
- Tablet: 160×600, 300×250, 728×90
- Mobile: 320×480, 320×420, 480×320, 300×250, 300×50, 320×50
More Shopping Tools Module – Custom Compare is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.
This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions. It also features KBB.com’s Expert Rating,* among other useful data points, that are dynamic within the creative. *MSRP or Horsepower may be featured.
The intent of the template options enables advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.