Lower Funnel Activities Archives

The 728×90 Leaderboard is part of the IAB standard banner sizes. This ad size works extremely well across site networks and is a popular ad that commands high-visibility on desktops/tablets.

This ad unit is commonly placed above the fold. It is generally a strong performing ad size.

Many KBB ad programs include the Leaderboard.

The Featured Offers is a Native IAB template that serves relevant vehicle based on Consumer Insights data.

Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).

A customizable creative with dynamic elements designed for upper funnel tactics, the Shopping Tools Module (STM) is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its look and feel. This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions. The intent of the template options enable advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.

Available to CAMP 360 partners only. Upload lifestyle vehicle images or video content to the merchandised media gallery.

This strong native-looking ad performer is a cross-device opportunity – desktop, tablet, mobile – with sub-segment and model targeting that bundles New Car and Owners.

Retention ads feature hyperlinks to shopping activities.
Conquest ads feature competitive advantage (Direct Compare template) or 3 reasons to consider (General Compare template) designed to add the model to consumers’ consideration set.

Ad Serving:

Templated unit is KBB produced and requires agency images, copy, URLs, and tags
Hyperlinks click-through to OEM site
Features advertiser’s model

The IAB ads serve across the site, wherever impressions are available. Impressions are non-guaranteed, subject to price competition.

Grow awareness and consideration across KBB cycle paths
Connect with KBB’s quality in-market audience cost-efficiently
Choose your audience for greater relevance to your campaign message
- Run of Cycle All (Motorcycle, Snowmobile, Personal Watercraft)
- Run of Motorcycle
- Run of Personal Watercraft
- Run of Snowmobile
Flexible options allow for increased impressions during key weeks or months and/or sustaining support

The Medium Rectangle or MREC is an IAB standard ad unit. The dimensions are 300 pixels wide by 250 pixels tall. The 300×250 is available to run on mobile as either a 300×250 or 300×50.

This ad unit is commonly placed above the fold. It is often used as part of a multi-size ad slot with a 300×600 ad unit. It is generally a strong performing ad size.

Many KBB ad programs include the Adaptive Responsive MREC.

Upgrade Options for Medium Rectangle Templates –

T1/National Retention Medium Rectangle — Lifestyle:

The Tier 1 Retention MREC is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.

This particular ad unit features a powerful combination of lifestyle imagery and research tools. This potent tandem creates a favorable perception of your brand by influencing emotion through photography while maximizing opportunity to drive shopping actions.

T1/National Retention MREC — Research Tools:

The Tier 1 Retention MREC is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.

This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions.

T2/Regional Retention MREC — Featured Deal Incentives:

The Tier 2 Retention MREC is designed to not only capture shoppers who are ready-to-buy, but it also builds credibility and trust with its native look and feel.

This particular ad unit features a combination of imagery and strong messaging. This tandem powerhouse creates a favorable perception of your brand through photography while maximizing opportunity to drive shopping actions with its bold “Featured Deal” messaging.

The Tier 2 Retention MREC is the perfect ad product to build quick awareness among the right shoppers in the right context for your model incentives.

T2/Regional Retention MREC — Incentitives:

The Tier 2 Retention MREC is designed to not only capture shoppers who are ready-to-buy, but it also builds credibility and trust with its native look and feel.

This ad unit is striking in its appearance. Its all-type design creates an “impossible-to-ignore” dynamic that ensures visibility. This approach injects your model into the forefront of consideration with superior incentives.

The Tier 2 Retention MREC is the perfect ad product to build quick awareness among the right shoppers in the right context for your model incentives.