Awareness Archives - Page 6 of 6

People who begin their search for a new car visit KBB first to value their trade-in before beginning their search; OEMs will be able to leverage our data segments to reach those shoppers anywhere

Leverage data from the industry’s leading third party auto shopping site to expand reach of in-market audiences beyond KBB

Programmatic and Audience Targeting are advertising options available to our Local Reseller/Tier 3 clients.

Programmatic provides the opportunity to scale connections with audiences, message cross-platform, purchase inventory in real-time, and offers easy access to campaign performance measurement. https://b2b.kbb.com/oem/ad-solution/programmatic/

Adaptive/Responsive Native integration/ sponsored placement located next to the start of the Owners experience

The Native Owners Sponsored Content Module provides the OEM with the choice of two unique, native-looking design options to capture motivated, in-market shoppers along the Owners path, one of the most highly trafficked on KBB.com.

Option A: feature vehicle image, name, tag line, logo and call-to-action

Option B: the feature vehicle image within a Thought Bubble icon, name, tag line, logo and call-to-action

This high profile, cross-platform solution is located directly adjacent to the start of the Owner’s experience. This “can’t miss” positioning injects your model into the consideration set of shoppers at the beginning of their journey. A call to action drives leads by linking to OEM’s desired destination page or to the vehicle description page on KBB.com.

Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.

Price floors are set and advertisers in the exchange have the ability to bid in the Cox Auto bidding environment. Highest Bid wins the impression
Non-guaranteed inventory with CPM floors
Data opportunity on buy-side only

Leverage multiple tech integrations including: Google AdX, Pubmatic, Amazon, etc.

Pricing: CPM Floors

Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory

Standard Private Auction:

An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
On demand inventory/buying
Non-guaranteed inventory with CPM floor
Inventory is available to buyer after all direct and Preferred Deals
Google/GAM integration AdX
Campaign Management/Trafficking and creative implementation supported on buy side
IAB desktop and mobile
- IAB ad sizes listed on site for both Autotrader and KBB
- Targeting is NOT available

728×90 (desktop/tablet), 300×250 (desktop/tablet).

Platform is desktop/tablet.

Run Of: Site, Make, Owners, Used, Español, Mobile, Mobile Awareness

The IAB (728×90, 300×250) and/or MMA (300×50) ads serve across the site, wherever impressions are available, up to impression goal

Clicks-through to OEM site

Impressions are non-guaranteed, subject to price competition

The IAB ads serve across the site, wherever impressions are available. Impressions are non-guaranteed, subject to price competition.

Grow awareness and consideration across KBB cycle paths
Connect with KBB’s quality in-market audience cost-efficiently
Choose your audience for greater relevance to your campaign message
- Run of Cycle All (Motorcycle, Snowmobile, Personal Watercraft)
- Run of Motorcycle
- Run of Personal Watercraft
- Run of Snowmobile
Flexible options allow for increased impressions during key weeks or months and/or sustaining support