Adaptive/Responsive Native integration/ sponsored placement located next to the start of the Owners experience
The Native Owners Sponsored Content Module provides the OEM with the choice of two unique, native-looking design options to capture motivated, in-market shoppers along the Owners path, one of the most highly trafficked on KBB.com.
Option A: feature vehicle image, name, tag line, logo and call-to-action
Option B: the feature vehicle image within a Thought Bubble icon, name, tag line, logo and call-to-action
This high profile, cross-platform solution is located directly adjacent to the start of the Owner’s experience. This “can’t miss” positioning injects your model into the consideration set of shoppers at the beginning of their journey. A call to action drives leads by linking to OEM’s desired destination page or to the vehicle description page on KBB.com.
Non-guaranteed inventory. On demand inventory/buying. Campaign management/trafficking supported on buy-side.
- Price floors are set and advertisers in the exchange have the ability to bid in the Cox Auto bidding environment. Highest Bid wins the impression
- Non-guaranteed inventory with CPM floors
- Data opportunity on buy-side only
Leverage multiple tech integrations including: Google AdX, Pubmatic, Amazon, etc.
Pricing: CPM Floors
728×90 (desktop/tablet), 300×250 (desktop/tablet).
Platform is desktop/tablet.
Run Of: Site, Make, Owners, Used, Español, Mobile, Mobile Awareness
The IAB (728×90, 300×250) and/or MMA (300×50) ads serve across the site, wherever impressions are available, up to impression goal
Clicks-through to OEM site
Impressions are non-guaranteed, subject to price competition
This strong native-looking ad performer is a cross-device opportunity – desktop, tablet, mobile – with sub-segment and model targeting that bundles New Car and Owners.
- Retention ads feature hyperlinks to shopping activities.
- Conquest ads feature competitive advantage (Direct Compare template) or 3 reasons to consider (General Compare template) designed to add the model to consumers’ consideration set.
Ad Serving:
- Templated unit is KBB produced and requires agency images, copy, URLs, and tags
- Hyperlinks click-through to OEM site
- Features advertiser’s model
The IAB ads serve across the site, wherever impressions are available. Impressions are non-guaranteed, subject to price competition.
- Grow awareness and consideration across KBB cycle paths
- Connect with KBB’s quality in-market audience cost-efficiently
- Choose your audience for greater relevance to your campaign message
- Run of Cycle All (Motorcycle, Snowmobile, Personal Watercraft)
- Run of Motorcycle
- Run of Personal Watercraft
- Run of Snowmobile
- Flexible options allow for increased impressions during key weeks or months and/or sustaining support
The Medium Rectangle or MREC is an IAB standard ad unit. The dimensions are 300 pixels wide by 250 pixels tall. The 300×250 is available to run on mobile as either a 300×250 or 300×50.
This ad unit is commonly placed above the fold. It is often used as part of a multi-size ad slot with a 300×600 ad unit. It is generally a strong performing ad size.
Many KBB ad programs include the Adaptive Responsive MREC.
Upgrade Options for Medium Rectangle Templates –
T1/National Retention Medium Rectangle — Lifestyle:
The Tier 1 Retention MREC is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.
This particular ad unit features a powerful combination of lifestyle imagery and research tools. This potent tandem creates a favorable perception of your brand by influencing emotion through photography while maximizing opportunity to drive shopping actions.
T1/National Retention MREC — Research Tools:
The Tier 1 Retention MREC is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.
This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions.
T2/Regional Retention MREC — Featured Deal Incentives:
The Tier 2 Retention MREC is designed to not only capture shoppers who are ready-to-buy, but it also builds credibility and trust with its native look and feel.
This particular ad unit features a combination of imagery and strong messaging. This tandem powerhouse creates a favorable perception of your brand through photography while maximizing opportunity to drive shopping actions with its bold “Featured Deal” messaging.
The Tier 2 Retention MREC is the perfect ad product to build quick awareness among the right shoppers in the right context for your model incentives.
T2/Regional Retention MREC — Incentitives:
The Tier 2 Retention MREC is designed to not only capture shoppers who are ready-to-buy, but it also builds credibility and trust with its native look and feel.
This ad unit is striking in its appearance. Its all-type design creates an “impossible-to-ignore” dynamic that ensures visibility. This approach injects your model into the forefront of consideration with superior incentives.
The Tier 2 Retention MREC is the perfect ad product to build quick awareness among the right shoppers in the right context for your model incentives.