Campaigns that focus on audience driven inventory on site. Fixed rate with non-guaranteed inventory.
Audience Preferred Deals:
- An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
- On demand inventory/buying
- Non-guaranteed inventory with FIXED CPM
- Inventory is available to buyer after all direct and before it becomes auction eligible
- Google/GAM integration
- Campaign Management/Trafficking and creative implementation supported on buy side
- IAB desktop and mobile
- Use IAB ad sizes listed on site for both Autotrader and KBB
Audience PDs available:
Segments:
- Luxury Bodystyle (60/30 day)
- Luxury Car
- Luxury SUV
- Luxury Used/Certified Pre-Owned (CPO)
- Luxury All
- Standard Body Style (60/30 day)
- Car
- Truck
- SUV
- Hybrid/Electric
- Van
- Commercial Van
- Wagon
- Owners (60/30 day)
- Owners Car
- Owners Truck
- Owners SUV
Search Path (60/30 day):
- Used/Certified Pre-Owned (CPO) Car
- Used/Certified Pre-Owned (CPO) Truck
- Used/Certified Pre-Owned (CPO) SUV
- Used/Certified Pre-Owned (CPO) All
Loyalists:
- User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is also searching AT/KBB for that make.
Defectors:
- User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is NOT searching AT/KBB for that make.
Users visit KBB.com and are categorized into audience segments based on their interests, which are determined by their previous KBB.com content consumption/interactions.
These users are recognized by anonymous cookies and targeted with relevant ads to their interests when we find them on KBB.com pages or sites with available ad impressions.
Advertisers purchase the ad impressions segmented by behavior (not the data).
Audience Targeting is available in IAB universal ad sizes at this time.
Impressions are non-guaranteed, subject to price competition
Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory
Standard Private Auction:
- An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
- On demand inventory/buying
- Non-guaranteed inventory with CPM floor
- Inventory is available to buyer after all direct and Preferred Deals
- Google/GAM integration AdX
- Campaign Management/Trafficking and creative implementation supported on buy side
- IAB desktop and mobile
- IAB ad sizes listed on site for both Autotrader and KBB
- Targeting is NOT available