We can only speak to customers while they’re on our site shopping, but it just takes one strong interaction to change their mind. Reaffirm their decision by targeting your models offsite to the same users you spoke to utilizing retention, or help lead them to the right decision by targeting shoppers who viewed your competitive model set.
The Inventory Search ad placement provides advertising exposure in the highly trafficked search path, where in-market shoppers are searching for specific makes and models.
You can now drive home DMA and model level messaging before the shopper moves into their search results with the 300×250 Search Form ad.
All National Account ad placements accept the Search Result Page Mobile App – iPhone only & Mobile Web
- The 300×250 ad size (with all ad slots continuing to support the 320×50), bringing better alignment between the mobile app and mobile web experiences
Dominate the search form with the most prominent message on the page.
Large ad footprint offers more branding and messaging.
Standard IAB size allows you to utilize existing creative with your own tags.
Campaigns that are not guaranteed and provide buyers access to COX Automotive inventory
Standard Private Auction Deals:
Standard Private Auction:
- An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
- On demand inventory/buying
- Non-guaranteed inventory with CPM floor
- Inventory is available to buyer after all direct and Preferred Deals
- Google/GAM integration
- Campaign Management/Trafficking and creative implementation supported on buy side
- IAB desktop and mobile
- IAB ad sizes listed on site for both Autotrader and KBB
- Targeting is NOT available
Generate awareness and consideration for your brand as shoppers are nearing the transact stage with accessing listings on the search results page.
Influence and persuade shoppers as they near the endpoint in their shopping journey across Autotrader desktop and mobile devices.
2022 Ad Solutions portfolio comprises of Audience capabilities.
Personalized Shopper Profiles delivers highly relevant messaging to the right shopper at the right time utilizing our proprietary audience targeting solution. Reach specific shoppers who are Considering or Equally Considering your brand or even users who are Disregarding or Deflecting against your brand or your competitive brands. In addition, reach users who have not yet considering a vehicle and are early in their shopping process with the Undecided profile.
- Influence shoppers actively in the decision-making process in real-time
- Leverage dynamic creative or create specific ad campaigns
- Reach specific shoppers who are:
- Equally considering
The Superliner – Shopping Tools Module is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers. Drive awareness and consideration of brand’s top crossed shopped models while consumers are actively shopping/researching within Autotrader’s Search Results Pages and Year Make Model/Year Make Model Trim pages.
Allows advertisers to showcase multiple models within an adaptive/responsive native ad format. Internal and external click-through URLS allow users to continue shopping on Autotrader.com or drive to OEM.com for further research.
Key Performance Indicators include Click-through rates and resulting Autotrader shopping activities.
Ad Serving: First Party creative