A customizable creative with dynamic elements designed for upper funnel tactics such as branding for individual dealers or showcasing a regional sales event.

The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Car Values, Car Prices and Car Research Landing Pages. The ad unit remains in a persistent location directly below the site’s primary navigation. It appears full size on page load and remains expanded. The large canvas commands full attention while captivating and engaging the consumer with your brand message.

A customizable creative with dynamic elements designed for upper funnel tactics such as branding for individual dealers or showcasing a regional sales event.

A customizable native creative with dynamic elements that compares the sponsored model to the user’s searched competitor vehicle on KBB.com pages and only displays the sponsored model’s winning data points*: KBB Expert Rating, Horsepower, Fuel Economy/Electric Range, or Towing/Payload Capacity. *Based on comparison outcomes.

The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Car Values, Car Prices and Car Research Landing Pages.  The ad unit remains in a persistent location directly below the site’s primary navigation.  It appears full size on page load and remains expanded.  The large canvas commands full attention while captivating and engaging the consumer with your brand message.  Generate awareness among shoppers while leveraging video assets to create a deeper experience on KBB.com that invites users to enjoy your rich content or quickly get additional information.

The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Car Values, Car Prices and Car Research Landing Pages. The ad unit remains in a persistent location directly below the site’s primary navigation. It appears full size on page load and remains expanded. The large canvas commands full attention while captivating and engaging the consumer with your brand message and reaffirm shopper confidence in your brand/model by leveraging the content from KBB.com Editors.

HIGHLIGHTS

• Enhanced product page experience
• Retention exclusivity for all participating models
• CAMP partners have exclusivity of all units, blocking competitors from appearing on product pages

OVERVIEW

Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging

• IAB Templates: Featured Offers, Latest Offers, Headband, Shopping Tools Module, Tout Ad, Trade-In Calculator
• Promoted Content and Editorial also includes: Owner Loyalty Promoted Content and CPO Learning Center

PRODUCT ELEMENTS

• Target audiences based on shopping activity
• Native ads across Facebook and other sites call attention to your model articles on Cox Auto sites
• Ads appear from Cox Auto handles and maintain distinctive brand voice
• Exclusive ownership of display banners on landing page