2022 Ad Solutions portfolio comprises of Audience capabilities.

Personalized Shopper Profiles delivers highly relevant messaging to the right shopper at the right time utilizing our proprietary audience targeting solution. Reach specific shoppers who are Considering or Equally Considering your brand or even users who are Disregarding or Deflecting against your brand or your competitive brands. In addition, reach users who have not yet considering a vehicle and are early in their shopping process with the Undecided profile.

Opportunity Highlights:

• Influence shoppers actively in the decision-making process in real-time
• Leverage dynamic creative or create specific ad campaigns
  • Reach specific shoppers who are:
    • Considering
    • Disregarding
    • Equally considering
    • Deflecting
    • Undecided

The Superliner – Shopping Tools Module is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers. Drive awareness and consideration of brand’s top crossed shopped models while consumers are actively shopping/researching within Autotrader’s Search Results Pages and Year Make Model/Year Make Model Trim pages.​

Allows advertisers to showcase multiple models within an adaptive/responsive native ad format. Internal and external click-through URLS allow users to continue shopping on Autotrader.com or drive to OEM.com for further research.​

Key Performance Indicators include Click-through rates and resulting Autotrader shopping activities.

Ad Serving: First Party creative

Custom landing page created by Cox Automotive featuring content to educate and inform shoppers about your Certified Pre-Owned (CPO) program.

Merchandise elements on the page include:

• Lifestyle images leveraged in the “hero” at the top of the page and throughout the page
• CPO program details
• Site-produced CPO video
• CTAs to view CPO listings on our site
• CTAs to your CPO site
• Carousel of your CPO listings based on user’s location
• Optional link to CPO editorial on our site

CPO Learning Centers should only be included if Promoted Content is included in client’s CAMP 360 program as well, as most traffic to the page will come from Promoted Content.

“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments. ​

Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception for in-market shoppers. 

Campaigns that focus on audience driven inventory on site. Fixed rate with non-guaranteed inventory.

Audience Preferred Deals:

• An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
• On demand inventory/buying
• Non-guaranteed inventory with FIXED CPM
• Inventory is available to buyer after all direct and before it becomes auction eligible
• Google/GAM integration
• Campaign Management/Trafficking and creative implementation supported on buy side
• IAB desktop and mobile
• Use IAB ad sizes listed on site for both Autotrader and KBB

Audience PDs available:

Segments:

• Luxury Bodystyle (60/30 day)
  • Luxury Car
  • Luxury SUV
  • Luxury Used/Certified Pre-Owned (CPO)
  • Luxury All
• Standard Body Style (60/30 day)
  • Car
  • Truck
  • SUV
  • Hybrid/Electric
  • Van
  • Commercial Van
  • Wagon
• Owners (60/30 day)
  • Owners Car
  • Owners Truck
  • Owners SUV

Search Path (60/30 day):

• Used/Certified Pre-Owned (CPO) Car
• Used/Certified Pre-Owned (CPO) Truck
• Used/Certified Pre-Owned (CPO) SUV
• Used/Certified Pre-Owned (CPO) All

Loyalists:

• User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is also searching Autotrader/KBB for that make.
  • All makes (60 day)

Defectors:

• User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is NOT searching Autotrader/KBB for that make.
  • All makes (60 day)

Cox Automotive Marketing Partnership is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments. ​

This is about selling Cox Auto marketing capabilities, not products.​ Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.

IAB Templates: Featured Offers, Latest Offers, Headband, Shopping Tools Module, Tout, Vehicle Recommendation.

Promoted Content and Editorial includes the Certified Pre-Owned (CPO) Learning Center.

HIGHLIGHTS

• Enhanced product page experience
• Retention exclusivity for all participating models
• CAMP partners have exclusivity of all units, blocking competitors from appearing on product pages | COX Automotive Marketing Partnership

OVERVIEW

Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging

The Tout Ad is a Native IAB template serves relevant vehicle based on Consumer Insights data