The Native Locked Mobile ad appears on the new, used and owners path for mobile devices. The ad has the option to click externally to OEM site or internally to KBB.com

More Shopping Tools Module – Custom Compare is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.
This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions. It also features KBB.com’s Expert Rating,* among other useful data points, that are dynamic within the creative. *MSRP or Horsepower may be featured.

The intent of the template options enables advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.

The Latest Offers is a Native IAB template serves relevant vehicle based on Consumer Insights data.

Available only to CAMP 360 partners. This is a content section designed for the OEM to include relevant content about vehicle features, images, and capabilities to supplement KBB page content in more marketing-friendly format.

A customizable creative with dynamic elements designed for upper funnel tactics, the Shopping Tools Module (STM) is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its look and feel. This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions. The intent of the template options enable advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.

The CPO Listings Module provides OEMs with a unique marketing opportunity along the Used Car and YMMT pages to promote their Certified Pre-Owned vehicles/program.

When listings are available, the CPO Listings Module presents four models for consideration. The module carousels allowing the user to view more vehicles. A prominent call-to-action button clicks through to the OEM Certified Listings Classified page on KBB.

If listings are not available, a native, custom creative appears that reinforces the brand’s CPO program and calls out three competitive advantages that differentiate the program from competitors. This version also has a button that clicks through to the OEM Certified Listings Classified page on KBB.

The Superliner-Standard is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers. These ad placements are aligned with listings and garner the strong consumer engagement. Generate awareness for your vehicle or brand with the Superliner

Campaigns that focus on audience driven inventory on site. Fixed rate with non-guaranteed inventory.

Audience Preferred Deals:

• An invitation only environment leveraging existing Sales relationships with advertisers. Deals are facilitated and set up by Cox Automotive.
• On demand inventory/buying
• Non-guaranteed inventory with FIXED CPM
• Inventory is available to buyer after all direct and before it becomes auction eligible
• Google/GAM integration
• Campaign Management/Trafficking and creative implementation supported on buy side
• IAB desktop and mobile
• Use IAB ad sizes listed on site for both Autotrader and KBB

Audience PDs available:

Segments:

• Luxury Bodystyle (60/30 day)
  • Luxury Car
  • Luxury SUV
  • Luxury Used/Certified Pre-Owned (CPO)
  • Luxury All
• Standard Body Style (60/30 day)
  • Car
  • Truck
  • SUV
  • Hybrid/Electric
  • Van
  • Commercial Van
  • Wagon
• Owners (60/30 day)
  • Owners Car
  • Owners Truck
  • Owners SUV

Search Path (60/30 day):

• Used/Certified Pre-Owned (CPO) Car
• Used/Certified Pre-Owned (CPO) Truck
• Used/Certified Pre-Owned (CPO) SUV
• Used/Certified Pre-Owned (CPO) All

Loyalists:

• User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is also searching AT/KBB for that make.
  • All makes (60 day)

Defectors:

• User has gotten trade in/private seller value on Autotrader or KBB for a specific make and is NOT searching AT/KBB for that make.
  • All makes (60 day)

The Superliner – Shopping Tools Module gives advertisers the opportunity to promote actionable messaging and influence shoppers.

These ad placements are aligned with listings and garner strong consumer engagement. Generate awareness for your vehicle or brand
with the Superliner.

The Featured Offers is a Native IAB template that serves relevant vehicle based on Consumer Insights data.

Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).