A customizable native creative with dynamic elements that compares the sponsored model to the user’s searched competitor vehicle on KBB.com pages and only displays the sponsored model’s winning data points*: KBB Expert Rating, Horsepower, Fuel Economy/Electric Range, or Towing/Payload Capacity. *Based on comparison outcomes.

A customizable creative with dynamic elements designed for upper funnel tactics such as branding for individual dealers or showcasing a regional sales event.

The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Car Values, Car Prices and Car Research Landing Pages.  The ad unit remains in a persistent location directly below the site’s primary navigation.  It appears full size on page load and remains expanded.  The large canvas commands full attention while captivating and engaging the consumer with your brand message.  Generate awareness among shoppers while leveraging video assets to create a deeper experience on KBB.com that invites users to enjoy your rich content or quickly get additional information.

The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Car Values, Car Prices and Car Research Landing Pages. The ad unit remains in a persistent location directly below the site’s primary navigation. It appears full size on page load and remains expanded. The large canvas commands full attention while captivating and engaging the consumer with your brand message.

The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Car Values, Car Prices and Car Research Landing Pages. The ad unit remains in a persistent location directly below the site’s primary navigation. It appears full size on page load and remains expanded. The large canvas commands full attention while captivating and engaging the consumer with your brand message and reaffirm shopper confidence in your brand/model by leveraging the content from KBB.com Editors.

Simplified Native – Shopping Links is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel. The user’s natural inclination are emphasized for enabling research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions.

The intent of the template options enable advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.

More Shopping Tools Module – Custom Compare is designed to not only capture and retain shoppers while they are in active search mode, but it also builds credibility and trust with its native look and feel.
This particular ad unit emphasizes the user’s natural inclination to research a particular model by featuring numerous key KPI links, maximizing opportunity to drive shopping actions. It also features KBB.com’s Expert Rating,* among other useful data points, that are dynamic within the creative. *MSRP or Horsepower may be featured.

The intent of the template options enables advertisers to increase on-page relevancy, enhance performance, and differentiate the messaging.