Audience Extension Video creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.

Use Audience Extensions on

• the Facebook platform, including Instagram – Audience Extension Display
• YouTube

The ad specs are creative requirements for publishing onto sites by applying data intelligence.

Cox Auto audience targets include:

• Intenders
• Make & Model
• Trade-In
• Competitors
• Can filter by new, used, and Certified Pre-Owned (CPO) shoppers

Cox Auto audience can also be combined with Facebook targets to include:

Demographics: Age, gender and spoken language

Location: Where the user lives or current location

Connections: Users who like certain pages and their friends

Behaviors: Find customers based on the things they do on and offline

Interests: Choose from hundreds of categories like movies, sports and shopping

The following video sizes apply:

• Desktop, Tablet, Mobile video: 4×3 or 16×9 (:15 or :30 second duration)